Privacy Policy

A Legal Disclaimer

This Privacy Policy (the “Policy”) explains how we at New Design process from time to time the personal data of individuals (each, a “User,” “You,” or “Your”) who contact us or use our websites, services, programs, content, and related features (collectively, the “Services”), or who visit us at trade shows, events, or at our offices.

For any questions or clarifications about this Policy, please feel free to contact us via email at info@newdesignsrl.com. If you would like to contact our local offices, please refer to our Contact page for more details.

This Policy, together with our Terms of Use and any other documents referred to therein, describes our views and practices regarding Your personal data and how we will treat it. We encourage You to read these documents carefully. By visiting our website or using our Services, You acknowledge the data processing described in this Policy, our Terms of Use, and related documents.

If we make any changes to this Policy from time to time, we will notify You through a notice provided on our website. Your continued use of the Services after such notification will constitute Your acceptance of the modified Policy.

Our Services are not intended for children under the age of 13. We do not knowingly collect, use, or disclose personal data from or about individuals under 13 years of age.

This version of our Privacy Policy was published in March 2025.

What is Personal Data?

“Personal data” means any information relating to an identified or identifiable natural person (known as the “data subject”), and may include name, address, email address, telephone number, IP address, location data, call recordings, and similar information. It may also include “special categories of personal data,” such as racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, and the processing of genetic or biometric data for the purpose of uniquely identifying a natural person, as well as data concerning a person’s health or sexual orientation.

What Data We Process

Information You Provide: Since our website does not collect personally identifiable data, we do not process data such as name, email, phone number, etc. However, data collected through Google Analytics includes anonymous information about browsing behavior, such as IP address, device type, operating system, browser, and pages visited. This data is used solely to analyze and improve user experience on our site.

Information About Others: As our site does not collect identifiable personal data, we do not manage data relating to third parties such as friends, colleagues, or payment contacts.

Device Information: When You visit our website, we collect anonymous technical information about Your device, such as IP address, operating system, browser, time zone, and related details, used only to analyze navigation and improve the website. These do not allow personal identification.

Third-Party Information: We do not collect data from credit agencies, shipping companies, or other third-party providers. Data collected via Google Analytics is solely based on Your browsing behavior on our site and is processed anonymously.

You are under no obligation to provide us with identifiable data, as we do not collect personal data via forms or registrations. However, without anonymous data collected via Google Analytics (such as IP address, device type, OS, etc.), we may be unable to optimize your experience on our site.

We do not process sensitive personal data for customer due diligence purposes, nor do we collect information about third parties unless it is publicly available.

We rely exclusively on anonymous data collected via Google Analytics, which is used to enhance user experience. We do not collect, process, or store identifiable data, and You agree that the data collected is used solely for statistical analysis purposes.

How We Use Your Personal Data

We process Your data (which is anonymous and collected via Google Analytics) in compliance with applicable law, solely for the following purposes:

Monitor and analyze website usage to enhance Your browsing experience and our service.
Provide Services, including website browsing, access statistics analysis, and feature optimization.
Enable vendors and service providers to perform tasks on our behalf, such as hosting, data storage, and technical support.
Allow You to use site features, such as customized browsing via cookies.
Send personalized marketing messages based solely on anonymous browsing data. You can disable cookies at any time as described in our Cookie Statement.
Collect and analyze browsing data for statistical purposes and improve website content relevance.
Ensure site security, prevent fraud, and resolve access or usage issues.
Administer our business, including complaint management, data analysis, and technical feature optimization.
Develop and improve our Services based on anonymous browsing data.
Comply with legal obligations, including responding to legitimate requests from authorities.

The legal bases for processing anonymized data collected via Google Analytics are:

Contractual necessity to analyze site usage and improve services.
Consent, for statistical data processing and anonymous browsing analysis.
Legitimate interests, such as ensuring proper site functionality and enhancing user experience.
Legal obligations, e.g., responding to lawful requests from authorities.
Other applicable legal grounds, such as administrative and service improvement purposes.

Cookie Statement

What Are Cookies?
To collect information, including personal data as described in this Policy, our website may use cookies and similar technologies. A cookie is a small piece of data sent to Your browser and stored on Your computer, mobile phone, or device. Cookies may be first-party (set by our site) or third-party (set by services like Google). For more, visit www.allaboutcookies.org.

Cookies We Use:

Strictly Necessary Cookies: Essential for site navigation and Services. First-party. Deleted when browser is closed.
Performance Analytics Cookies: Collect anonymous data on how visitors use the site. First-party. We use Google Analytics to help analyze user behavior.
Functionality Cookies: Remember Your choices (e.g., language, region) and provide enhanced, personalized features. First-party.
Targeting/Advertising Cookies: Help us or our advertisers deliver relevant ads. Persistent cookies.
Social Media Cookies: Enable You to connect with platforms like Facebook, Twitter, LinkedIn, Google+. Persistent cookies.

We may combine cookie data with other information we have, if any.

Consent and Disabling Cookies:
By using our Services, we assume You consent to our use of cookies. Most browsers accept cookies by default. You can disable them in Your browser settings. Visit www.youronlinechoices.com/it/ to opt out of third-party cookies.

Disclosure of Data

As we do not collect identifiable personal data, disclosures pertain solely to anonymous data from Google Analytics for statistical or site-improvement purposes. However, we may disclose data:

Within our corporate group, including in the EU, US, or elsewhere.
To service providers (e.g., hosting, analytics) that help us analyze and improve the site.
To advertising/marketing partners, under Your cookie consent, using only anonymous data.
To security providers, only regarding anonymous data.
To legal successors or partners in the event of mergers or acquisitions, in compliance with privacy laws.
To public authorities if legally required.
To other third parties if You have given consent.

International Transfers

Since we do not collect identifiable data, anonymous data collected via Google Analytics may be transferred to third parties outside of the country where it was collected, strictly for analytical purposes.

In particular, these transfers may occur within our corporate group (including to the US). Where applicable, we ensure adequate data protection through mechanisms like standard contractual clauses.

If data is transferred to private organizations abroad (e.g., vendors), we implement technical, organizational, and contractual safeguards. Contact us to request details on these safeguards.

Data Retention

We retain anonymous Google Analytics data as long as necessary to enhance the user experience and optimize site functionality. Anonymous data may be stored indefinitely for statistical purposes, as it cannot identify users.

For more information on retention periods or how data is processed, feel free to contact us.

Data Security

We implement appropriate technical and organizational measures to protect the anonymous data collected on our site, including firewalls, encryption, and SSL protocols.

Please note that no data transmission over the Internet is 100% secure. While we strive to protect our systems, we cannot guarantee absolute security during data transmission.

If You use a password-protected system or access via verification links, You are responsible for keeping these credentials secure.

Data Subject Rights

As our site only collects anonymous data via Google Analytics, rights relating to identifiable personal data do not apply. However, You can contact us for further information on how anonymous data is processed.

Generally, the following rights may be exercised with respect to anonymous data:

Access: Not applicable, but we can explain how anonymous data is handled.
Rectification: Not applicable, but we can share how data is managed.
Withdraw consent: You can disable cookies via browser settings.
Object to processing: You may block cookies in Your browser.
Erasure: Not applicable for anonymous data, but cookie data can be cleared.
Restriction of processing: Not applicable to anonymous data.
Data portability: Not applicable as data is not in a transferable format.
Complaint to supervisory authority: You may contact us or the relevant authority ([see list here]).

Third-Party Sites

Third-party services (e.g., YouTube, Facebook) linked via our Services have separate privacy policies. We are not responsible for their practices or content. Please review their policies before submitting personal data or engaging in transactions.